For Betterment’s 10th anniversary, the Creative Team created a branded campaign that celebrated our company’s history along with everything our customers have accomplished with us. I particularly love the (real!) customer goal names featured, as well as the powerful total number of savings goals created by our customers.
We personalized the campaign by allowing customers to rediscover when they joined Betterment (known as their customer number) and share it on social media. (Plus t-shirt swag!) Eleven teams came together to implement this campaign, which resulted in 150K+ social media impressions.
Design: Michele Byrne
Creative Direction: Seth Styers, Allie Armstrong
Project Management: Amber Baumer