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Betterment launched our rebrand in November 2021, and this “Be invested” campaign was a chance to share our new brand elements with the world. The phrase “be invested” speaks to a few things: the power of investing, generally; the ethos of goal-based investing; and the impact of investing with values.
We brought this concept to life with both photography and illustration for a ton of mediums, including video, OOH, paid social, organic social, and partnerships with companies like Vice and Morning Brew.
My personal faves: the OOH for Top Golf, and the OOH for Cincinnati (one of our target markets) we quickly whipped up when the Bengals went to the Super Bowl.
Design: Matt Calabrese
Creative Direction: Seth Styers, Allie Armstrong